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Web 2.0 refers to a perceived second generation of web-based communities and hosted services. This new stage in online development includes the transition of websites from information silos, to the development of web platforms (i.e. Facebook), web applications (i.e. Flickr), and web channels (i.e. Google).

Content in the world of Web 2.0 is decentralized and therefore less likely to be created and distributed by the same source. In the world of Web 2.0, users generate content (such as movie clips), and a platform (such as YouTube) distributes them.

New strategies in Web 2.0 are also changing the economics of the web. Now that software is in a state of ‘perpetual beta’, competitive firms can no longer simply build a website and wait for the phone to ring. It takes an organization like eMaak who is actively managing your online presence to get value from Web 2.0.

Success in Web 2.0 will come to those who can build online networks. Websites without traffic are simply a dead-weight expense to their owner. Most underperforming websites can use the services of firms like eMaak.

At eMaak, we guarantee that you’ll be at the cutting edge of online marketing. We not only ensure that users can find your website, but we also ensure your website finds them regardless of whether they know your web address or business name. Ask us how at info@emaak.ca

Link to www.emaak.ca

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